Attraction: The Senses That Be

Why is it that among so many competitors, we find some companies that soar far beyond the others? Why is it that competing products may have the same ingredients and yet one particular brand outsells the other? The main reason for this is that the one successful brand will always attract the customer by appealing to their senses – and if they’re even smarter, to the customers’ sensibilities as well. 

If you too would like to improve your sales and see your ranking increase, here are some of the things you should do to tap into that magic formula: 

Don’t Fit In 

If your product fits in with all the others on display, then you will never stand out i.e. the customer will never see you. Think about a particular stall that caught your eye among many similar others at a convention or some similar event. There must have been something different about it. This is why companies spend a lot of money on exhibition booth design HK because that’s where the Big Money comes from. If you know that all the others will go with bright, pastel colours and flashy lights, try to look elegant and grand yourself and avoid lights at all costs. Greet passing potential customers at the entrance as they slow down to figure out why your stall is different from the others, and watch as they enter your set up. 

Appeal to ALL the Senses 

If possible, try to appeal to all the senses when you are packaging or marketing something. We may think that we are rational beings, but when it comes to shopping, people often make emotional and sentimental choices that are governed by past memories. This is why so many copy-cat brands pop up after something has made a splash. Instead of mimicking someone else, why not find a unique combination of colours, sounds and smells that you can associate with your brand throughout the years? Think long game here. If you want to build something with intergenerational value, start targeting the children by making them associate your product with a favourite cartoon, a jingle and a familiar smell. So when you debut a new product at the next convention, make sure that the exhibition booth design Hong Kong follows that scheme. 

Don’t Stop Communicating 

Some brands stop their marketing after a while, thinking that their advertising hasn’t worked. Maybe it has, maybe it hasn’t. The important thing is to keep putting the message out there so that customers are familiar with it. Over time, they will slowly make their way towards your product if you keep on reminding them that it exists, even if it is in low-key ATL advertising.