You started your dream business, designing clothes for men and women of all sizes. You hired a graphic designer and got them to create a killer website where you showcase your clothes. You created social media pages where you post pictures from recent photoshoots with models wearing your clothes and while you are happy with the amount of sales this kind of marketing brings you, you are not entirely satisfied. All your clients seem to be young or even teenagers, but you also design for older women and men because you have always wanted your brand to be about inclusivity, but sadly most older individuals do not have social media accounts and do not even access the internet. So how can you broaden your customer base and advertise to people of various age groups? You can consider promoting your business at an exhibition. Read below to know why!
Genuine sales and interest
Exhibitions are a great way to advertise your brand and business no matter what your business may be. This is because the people coming to this exhibition are there intentionally. They saw a outdoor banner that said there was going to be an exhibition and decided that they want to come here and shop and find new sellers. You will also be able to find buyers and customers who are genuinely interested in your type of business. For example, if you are a fashion designer you will be advertising, promoting and selling your designer pieces at a clothing exhibition and the people that come here will be interested in purchasing clothes and finding new designers.
You can advertise to a larger audience
Yes, social media marketing has definitely come a long way and a lot of kids, teenagers and even older individuals actively search for products and services online but there are still a lot of older individuals who do not. They prefer the old school way and would prefer to find advertisements on the newspaper, a magazine or maybe an outdoor banner. And some of them go to exhibitions and expos to find these items they are looking for because if they need to purchase a new computer, it is easier for them to simply visit a tech exhibition and find several different brands and sellers under one roof. But that being said, exhibitions are also attended by younger kids and teenagers, who are either getting dragged there by their parents or maybe they decided to spend the day with their friends at the exhibition. Check out more here https://www.bannershop.com.hk/.
So you must definitely consider advertising your business at exhibitions and not miss the incredible opportunity of finding new genuine clients.