Attraction: The Senses That Be

Why is it that among so many competitors, we find some companies that soar far beyond the others? Why is it that competing products may have the same ingredients and yet one particular brand outsells the other? The main reason for this is that the one successful brand will always attract the customer by appealing to their senses – and if they’re even smarter, to the customers’ sensibilities as well. 

If you too would like to improve your sales and see your ranking increase, here are some of the things you should do to tap into that magic formula: 

Don’t Fit In 

If your product fits in with all the others on display, then you will never stand out i.e. the customer will never see you. Think about a particular stall that caught your eye among many similar others at a convention or some similar event. There must have been something different about it. This is why companies spend a lot of money on exhibition booth design HK because that’s where the Big Money comes from. If you know that all the others will go with bright, pastel colours and flashy lights, try to look elegant and grand yourself and avoid lights at all costs. Greet passing potential customers at the entrance as they slow down to figure out why your stall is different from the others, and watch as they enter your set up. 

Appeal to ALL the Senses 

If possible, try to appeal to all the senses when you are packaging or marketing something. We may think that we are rational beings, but when it comes to shopping, people often make emotional and sentimental choices that are governed by past memories. This is why so many copy-cat brands pop up after something has made a splash. Instead of mimicking someone else, why not find a unique combination of colours, sounds and smells that you can associate with your brand throughout the years? Think long game here. If you want to build something with intergenerational value, start targeting the children by making them associate your product with a favourite cartoon, a jingle and a familiar smell. So when you debut a new product at the next convention, make sure that the exhibition booth design Hong Kong follows that scheme. 

Don’t Stop Communicating 

Some brands stop their marketing after a while, thinking that their advertising hasn’t worked. Maybe it has, maybe it hasn’t. The important thing is to keep putting the message out there so that customers are familiar with it. Over time, they will slowly make their way towards your product if you keep on reminding them that it exists, even if it is in low-key ATL advertising. 

Weight Loss Mistakes To Avoid

Maintaining a healthy body is a never ending process. This isn’t something that you can do for a few weeks and let go. It’s a constant battle that one goes through on a daily basis to make the right choices, be it with their food or the decision to work out or not. Sometimes, you may feel like you’re doing everything right and yet seem to notice no results. This could be because you might be making some of these weight loss mistakes. physical rehabilitation
 
Stay away from fad diets! 

 
One of the most terrible weight loss routes that anyone could opt for would be falling for fad diets. Such techniques are widely criticized and most weight loss experts warn people from falling for such gimmicks yet people tend to believe the false promises and start following such techniques to shed their body fat. It is important to remember that although these methods will show immediate results, it can lead to double the weight gain once you stop the diet. 
 
Not taking a break! 

 
Individuals who are new to the gym scene are often extremely motivated during the initial days and end up spending a major chunk of their day at the gym. This might show you quick results, but it will also increase the chances of making you land up at the physical rehabilitation centre as a result of an overstrained muscle or damaged joint. Therefore, it is important not to overwork yourself and make it a point to take breaks between your workouts. It is also recommended to take a break from your healthy diet once a week and reward yourself with your favorite treat. 
 
Ignoring what you eat 

 
It’s quite easy to order Chinese takeout after a long day at work. But, doing so on a daily basis can have disastrous consequences on your waistline. Keep a food journal and record the foods that you eat on a daily basis and how many calories it contains. This way, you will find it much easier to identify which foods contain the highest amount of calories and which of these must be avoided at all costs. In addition, it is important to eat a well-balanced diet and make sure you consume adequate proteins, especially if you lift weights at the gym, unless you want to end up at the physiotherapist Hong Kong due to sports injuries as a result of less protein intake. 
 
There is no point losing hope if you don’t notice effective results despite trying really hard. Instead it’s time to make a few changes and identify the mistakes that you could be making and rectify these errors and you will notice positive results in no time.